Graphic Designers: Specialists & Generalists

Using a combination of art & technology, a graphic designer is a creative professional who uses visual concepts to develop communication solutions for print, retail environments, web, and more.

Graphic Design Specialists

Graphic designers may specialize in a particular industry. For instance, a design specialist working in the financial industry has in-depth knowledge of financial literacy and marketing.

Graphic Design Generalists

Unlike a specialist, a graphic design generalist has experience working with a diversity of industries influencing their ability to work with an array of design concepts.

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